Kaplan represents a significant force in the modern educational landscape, serving millions of learners across the globe. Originally founded as a test preparation company, the entity has evolved into a comprehensive educational services provider. Today, it offers a diverse range of products, from standardized test prep to language training and professional certification. Understanding what Kaplan is requires examining its history, its various business units, and its impact on students worldwide.
Origins and Evolution of the Brand
The story begins in 1938 when Stanley H. Kaplan opened a small storefront in New York City. His initial focus was on preparing students for the New York State Regents Examinations, a novel concept at the time. This modest beginning laid the groundwork for what would become a massive corporation dedicated to academic advancement. Over the decades, the organization adapted to changing educational standards and testing requirements, solidifying its reputation as a reliable resource for academic support.
Diverse Educational Offerings
When people ask "what is Kaplan," they are often referring to its most visible segment: test preparation. The name is synonymous with SAT, GRE, GMAT, and LSAT courses. However, the scope of their services extends far beyond these well-known exams. Kaplan provides resources for English language learners, offers robust online learning platforms, and even delivers full degree programs through partner institutions. This diversity allows the organization to serve students at every stage of their academic journey.
Standardized Testing and Admissions Support
Preparation courses for graduate and undergraduate school admissions tests.
Specialized tutoring for high school equivalency exams like the GED.
Services designed for international students seeking admission to English-speaking universities.
Corporate Structure and Global Reach
It is important to note that the educational entity operates as a division of a larger conglomerate. Kaplan, Inc. is a subsidiary of Graham Holdings Company, a publicly traded organization. This structure provides the stability and resources necessary to maintain a global footprint. The brand operates in numerous countries, adapting its curriculum to meet local educational standards and market demands. This international presence makes it a truly global educational entity rather than just a domestic test-prep company.
Technology and Learning Innovation
In the digital age, the definition of Kaplan is incomplete without mentioning its investment in technology. The company has developed extensive online learning management systems and mobile applications. These platforms deliver interactive lessons, practice questions, and performance tracking directly to students' devices. This shift toward digital delivery has made test preparation more accessible and flexible, allowing learners to study at their own pace and on their own schedule. The integration of adaptive learning technology helps personalize the educational experience for individual users.
Key Product Lines
Product Category | Description | Target Audience
Test Prep | Live instruction, self-paced study, and private tutoring for major exams. | High school, undergraduate, and graduate students.
Kaplan University | Online associate's, bachelor's, and master's degree programs. | Working adults and non-traditional students.
Kaplan ESL | English as a Second Language courses to improve academic and conversational skills. | International students and professionals.
